Media Conflates Awareness of Fluoride with Hipsters, Bashes Clean Water Businesses

By On January 4, 2018

The mainstream media is claiming that “raw water,” untreated spring water that still contains valuable minerals, is a “pseudo-scientific craze,” belittling the multi-millennia old practice of drinking regular spring water as some kind of San Francisco hipster sh*t.

Citing an article from the New York Times, a mainstream Buzzfeed-knock off type site called the Verge published an article titled “‘Raw water’ is the latest pseudo-scientific craze that could make you sick.” Reading from it:

“High-profile Bay Area denizens are skipping tap water in favor of drinking unfiltered, untreated, and expensive “raw” water that comes straight out of the ground, Nellie Bowles reports for The New York Times. Proponents claim that raw water’s health benefits include naturally occurring minerals and microbes. But the reality for any inadequately treated water from the tap or a spring is that those minerals can sometimes include arsenic, and those microbes can be deadly.

The trend is borne of distrust for the public water supply, Bowles writes — including the disinfection processes the water undergoes, the fluoride that’s sometimes added to it, and the lead pipes that might carry it. But adding fluoride prevents tooth decay. (“There is no scientific evidence that fluoride is a mind-control drug, but plenty to show that it aids dental health,” Bowles writes.) And disinfecting water is key for preventing the spread of dangerous viruses, bacteria, and parasites.”

The Verge article had the audacity to belittle “distrust for the public water supply,” and to claim that fluoride prevents tooth decay, when even Harvard studies now confirm fluoride is a cancer causing neurotoxin that has no place in the public water supply. They belittle public knowledge about fluoride as conspiracy theory about “mind control drugs.”

Fluoride was discovered when it was found to be a toxic byproduct of the aluminum industry, turning people’s teeth brown in Bauxite, Arkansas.

Later, the research about teeth turning brown from fluoride was used as justification for the first water fluoridation in Grand Rapids, Michigan, because an NIH dental hygiene “expert” claimed that fluoride also made teeth harder while turning them brown, as explained in this excerpt of a documentary about big pharma.


“Distrust of the public water supply,” otherwise known as not being gullible, is the only thing that will save people from getting cancer or worse as the water will probably continue to decline in quality in the future, with suggestions of drugging tap water with lithium still floating around.

The original NY Times article cited by the Verge surprisingly wasn’t as critical of the water. It started off by bringing attention to a small business named Live Water.

The article said:

“At Rainbow Grocery, a cooperative in this city’s Mission District, one brand of water is so popular that it’s often out of stock. But one recent evening, there was a glittering rack of it: glass orbs containing 2.5 gallons of what is billed as “raw water” — unfiltered, untreated, unsterilized spring water, $36.99 each and $14.99 per refill, bottled and marketed by a small company called Live Water.

“It has a vaguely mild sweetness, a nice smooth mouth feel, nothing that overwhelms the flavor profile,” said Kevin Freeman, a shift manager at the store. “Bottled water’s controversial. We’ve curtailed our water selection. But this is totally outside that whole realm.”

Here on the West Coast and in other pockets around the country, many people are looking to get off the water grid.

Start-ups like Live Water in Oregon and Tourmaline Spring in Maine have emerged in the last few years to deliver untreated water on demand. An Arizona company, Zero Mass Water, which installs systems allowing people to collect water directly from the atmosphere around their homes, began taking orders in November from across the United States. It has raised $24 million in venture capital.”

Live Water responded to the publicity and criticism well, saying:

“Recently Live Water has received a lot of media controversy.

Right now millions of chemicals are spilling into rivers and oceans. Synthetic toxins are rushing down from car washes, industrial waste from factories, and herbicides sprayed on edges of freeways. Synthetic fertilizers from lawns, golf courses and produce are purchased by the pallet every day.

We can understand why it’s challenging to believe that a source of water with no Industrial Age contamination exists.

Opal spring where we source our water is from an ancient aquifer that we have extensively tested and has shown no harmful contamination what so ever. Our bottling facility is a sterile environment in which we triple rinse and wash our glass jugs. We also test each batch for harmful bacteria, and no one has ever gotten sick from drinking the water we bottle.”

The NY Times article continued:

“And Liquid Eden, a water store that opened in San Diego three years ago, offers a variety of options, including fluoride-free, chlorine-free and a “mineral electrolyte alkaline” drinking water that goes for $2.50 a gallon.

Trisha Kuhlmey, the owner, said the shop sells about 900 gallons of water a day, and sales have doubled every year as the “water consciousness movement” grows.

What adherents share is a wariness of tap water, particularly the fluoride added to it and the lead pipes that some of it passes through. They contend that the wrong kind of filtration removes beneficial minerals. Even traditional bottled spring water is treated with ultraviolet light or ozone gas and passed through filters to remove algae. That, they say, kills healthful bacteria — “probiotics” in raw-water parlance.”

The articles bashing “raw water” lack common sense. Do they really think a small business providing spring water to people wouldn’t test for harmful bacteria, pesticides, heavy metals, ect?

That is how corporations with enough power and money to get away with such negligence behave, like Coles in Australia, whose water was allegedly found to be contaminated with harmful bacteria, plastic particles, and more.

Personally I find it hard to believe that any water is free of contamination as well, and I prefer to get water with as little in it as possible albeit understanding that many minerals are missing from the water, but I have faith in the ability for small businesses to operate and sell water.

What we desperately need is a culture of people caring more about their water, and that care causing small businesses that provide water to thrive. What could be better than a thriving market of small businesses that provide fluoride free spring water?

How about the lead poisoned water in Flint Michigan and throughout the midwestern US, or the chromium-6 in drinking water around the country?

Or the experiments Sacramento County officials did on the water that ended up creating toxic trihalomethane compounds that they failed to warn anyone about, while chromium-6 gave “entire blocks” of people cancer in Rio Linda and North Highlands near Mather Airforce Base?

One could say all tap water in the US is generally more dangerous than any “raw water” sold by a small business that doesn’t want to lose business or intentfully poison everyone.

Remember, for those who only believe fallacious appeals to authority, even Harvard studies now prove fluoride is an IQ-lowering neurotoxin.

Every article spouting bullsh*t like this Verge article deserves to be individually called out and refuted.


(Image credit: volcanoesfys102)